This programme is specifically aimed to provide the essentials of marketing skills and the subjects offered cover all the functional areas of marketing with a focus on current market needs. The course content enables student to keep up with the pace of the dynamic business trends.

Year 1

• Management
  Principles of Marketing
  Economics
  Managerial and Financial Accounting
  Integrated Marketing Communication

Year 2

• ICT Management
  Leadership in Human Resources Management
  Organizational Behaviour
  Financial Management
  Global Marketing

Year 3

• Business and Society
  Malaysian Economy
  Marketing Management
  Business Law
  Production and Operation Management
  Marketing Information Technology

Year 4

• Managerial Mathematics and Statistics
  Retail Management
  Consumer Behaviour
  Research Methodology
  Critical Thinking
  Elective I
  Elective II

Year 5

• Product Planning and Management
  Marketing Strategy
  Service Marketing
  Sales and Professional Selling Management
  Elective III
  Elective IV
  Elective V

• • Pass Foundation / Matriculation studies from a recognised institution; OR

• • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR

• • Pass A-Level with a minimum Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR

• • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects; OR

• • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR

• • Pass Diploma from a recognised institution; OR

• • Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.

• Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.